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Southeastern Pennsylvania Transportation Authority Serving Bucks, Chester, Delaware, Montgomery, and Philadelphia Counties

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ISEPTAPHILLY.com: The Roadmap for all SEPTA Journeys

Heather Redfern
SEPTA Public Information Manager

SEPTA, noun: acronym for the Southeastern Pennsylvania Transportation Authority. Example: I rode the SEPTA Route 4 bus to get to Center City.

SEPTA, verb: to use the Greater Philadelphia region's buses, trains and trolleys for travel around the area. Example: I SEPTAPHILLY to the Sports Complex to see my hometown teams.

Philadelphia and the surrounding counties are full of fantastic places to visit - from the well-known landmarks, arenas and museums to unique restaurants, clubs and galleries. Many of these venues are just a train, bus or trolley ride away, making it easy for the area's residents and visitors to "SEPTAPHILLY" to a variety of attractions across the region.

"Our new tag line, 'SEPTA is the vehicle, but the journey is yours', has been popping up on our buses, trains and trolleys and in our advertisements over the past month," said SEPTA Marketing Director Elizabeth Bradford. "The Authority can drive you, but where you decide to go is up to you. And 'SEPTA-ing' the city and its suburbs is even easier, thanks to the redesigned ISEPTAPHILLY.com."

ISEPTAPHILLY.com is a great tool for planning one's travels throughout the Greater Philadelphia region. The site is full of ideas for places to visit - all accessible by SEPTA, lists of discounts for SEPTA pass holders and links to SEPTA schedules, maps and a trip planner. One of the site's new features is "How-to-SEPTA" videos. Through four, two-minute user-friendly videos, website visitors learn how to navigate the Market-Frankford Line, Broad Street Line, buses, trolleys and Regional Rail, and make connections between modes. The videos use real SEPTA riders as tour guides and break down fare information and key transfer points.

"ISEPTAPHILLY.com is designed to put visitors 'in the driver's seat' by giving them ideas for creating their own SEPTA itineraries and telling them how to get there," said Bradford. "Riders are also invited to share their 'ISEPTA' stories by submitting Instagram photos and emails that detail their adventures using the system."

In addition offering tips for planning their own journeys, ISEPTAPHILLY.com also tells riders how and where they can connect with SEPTA to have fun and win prizes. From Phillies games to block parties at the Piazza at Schmidt's, SEPTA representatives have been out across Philadelphia this spring and summer, giving away items ranging from can koozies and magnets to coveted "If It's SEPTA, Ride It" t-shirts and concert tickets. "It's great to get out and meet our customers, both old and new, and find out how they 'SEPTA' across the region," said Bradford. "Everyone has an interesting story."

Upcoming stops on the ISEPTAPHILLY tour are listed on the website, along with details on how to win prizes by participating in the "ISEPTAPHILLY Scavenger Hunt" for old Regional Rail signs and checking in using Foursquare.

The Authority launched its ISEPTAPHILLY campaign in spring 2012 to attract the next generation of public transit riders. In unscripted commercials, customers in the 18-34 targeted age group reminisce about the first time they rode SEPTA when they were kids.

"SEPTA is so much more than a way to get to and from work or school," said Bradford. "It's a means for exploring places across the city and region you might have never known existed."


ISEPTAPHILLY.com is the gateway for exploring the Greater Philadelphia region using SEPTA.



This Instagram submission shows a fan who picked up ISEPTAPHILLY can koozies at a recent Phillies game.



The bus toss is a staple when the ISEPTAPHILLY tent pops up at area events.



SEPTA riders model the "If It's SEPTA, Ride It" t-shirts they won at a Piazza at Schmidt's block party.