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All Aboard for Jefferson Station!

Heather Redfern
SEPTA Public Information Manager

There's a new destination in Center City -SEPTA's Jefferson Station. The "station formerly known as Market East" made its debut on September 4, at an unveiling ceremony attended by SEPTA passengers and proud Jefferson staff and students.

"We are excited to begin what we believe will be a long and rewarding relationship with Jefferson," said SEPTA General Manager Joseph M. Casey. "The Authority and Jefferson share many similarities - we are committed to offering outstanding service, strive to bring innovation to our industries and have been nationally recognized for excellence in our fields. The station renaming is a natural fit."

"It speaks volumes about SEPTA's reputation and role as a driver of the economy that one of the region's most respected organizations is partnering with SEPTA in such a prominent way," said SEPTA Chairman Pasquale T. "Pat" Deon.

Jefferson Station is a major transportation hub for 26,000 SEPTA passengers who ride the Authority's Regional Rail lines and pass through the station everyday as they travel to work and to visit Philadelphia's historical landmarks, renowned museums, first-class restaurants and Jefferson's healthcare facilities and University. The station is also accessible via SEPTA's Market-Frankford Line at the 8th and 11th Street stations; Broad-Ridge Spur at the 8th Street Station; and 10 bus routes.

"The renaming of this station provides Jefferson the opportunity to let tens of thousands of residents, employees and visitors know that Jefferson Station is THE destination for exceptional health care and healthcare education. And we're happy that patients, students, commuters and visitors are going to know about it and see it - in a bold way, every day," said Dr. Stephen Klasko, President and CEO of Thomas Jefferson University and Jefferson Health System. "For those who travel here, we want Jefferson to be the coolest and most convenient destination for our patients and our students."

During the station celebration, Klasko also announced that, in addition to the new station name, Jefferson will offer a special shuttle to take patients and their families to the Jefferson campus from the station every 15 minutes. Jefferson Station's new name is the result of a five-year, $3.9 million agreement between Thomas Jefferson University Hospitals and Titan, the leading transit advertising agency in the country. SEPTA has a contract with Titan to generate additional operating revenue for the Authority by bringing in advertising dollars and negotiating station naming rights. This is SEPTA's second station renaming - and the first on Regional Rail. State lawmakers, in passing recent legislation for transportation funding in Pennsylvania, have called on SEPTA and other transit agencies to bolster efforts to generate non-fare box revenues.

Many transit agencies across the country have considered offering the rights to re-name stations and facilities, but SEPTA, working with Titan, has brought these groundbreaking opportunities to fruition.

"This agreement will deliver major benefits to our customers and other taxpayers who help fund the Authority's operations," said Casey. "The advertising income this generates will go directly toward the everyday costs of running the transit system." In fact, SEPTA already has plans in place for Jefferson Station improvements using the funding from the new partnership.

Improvements to Jefferson Station began immediately - even during the press conference when a bright blue sign was unveiled by SEPTA and Jefferson representatives. In addition to platform and station signage, the electronic signs on SEPTA's Silverliner V trains display the new name and Regional Rail conductors are calling out "Next stop, Jefferson Station!"

All aboard!

Trains leave Market-East Station for the last time.

SEPTA and Jefferson officials reveal the new station.

Dr. Stephen Klasko and Joe Casey celebrate the new Jefferson Station.

Jefferson nurses took photos with the new station signs.

On hand at the naming ceremony were: SEPTA Board memeber Thomas Jay Ellis, SEPTA Chairman Pasquale T. "Pat" Deon and Dr. Stephen Klasko (front left to right) and Philadelphia Councilman Mark Squilla, SEPTA and Jefferson Board member Cuyler H. Walker, Esq., and Jefferson Chairman Ricahrd W. Hevner (back, left to right).